Why Nutraceuticals Seem Set to Take the World by Storm
For a product category which only got its name a little over 40 years ago, modern nutraceuticals have thoroughly impressed with their rapid rise in popularity. As many health-conscious consumers seek “cleaner,” more natural ways to enhance their diets or address specific ailments, this trend has paved the way for nutraceuticals as a viable alternative to pharmaceutical drugs and synthetic nutritional supplements.
3 years ago
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According to Grand View Research, the global curcumin market is expected to expand at a compound annual growth rate (CAGR) of 16.1% and reach USD 191.89 million by 2028. The impressive forecast reflects consumers’ growing interest in this herbal ingredient, which is rapidly claiming its stake in the food and beverage, pharmaceutical, and cosmetics industries. 
Consumers around the world are becoming increasingly aware of the connection between their diets and their health. As a result, the global supplements market size was valued at USD 140.3 billion in 2020 and is expected to further expand at a compound annual growth rate (CAGR) of 8.6% from 2021 to 2028, according to Grand View Research.