Why Nutraceuticals Seem Set to Take the World by Storm
For a product category which only got its name a little over 40 years ago, modern nutraceuticals have thoroughly impressed with their rapid rise in popularity. As many health-conscious consumers seek “cleaner,” more natural ways to enhance their diets or address specific ailments, this trend has paved the way for nutraceuticals as a viable alternative to pharmaceutical drugs and synthetic nutritional supplements.
3 years ago
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Prior to the onset of the Covid-19 crisis, consumers had already grown increasingly mindful of the impact of nutrition on their health. The pandemic has turbo-charged this trend, as protection from infection and illness has rapidly become a year-round concern rather than a seasonal one.
According to Grand View Research, the global curcumin market is expected to expand at a compound annual growth rate (CAGR) of 16.1% and reach USD 191.89 million by 2028. The impressive forecast reflects consumers’ growing interest in this herbal ingredient, which is rapidly claiming its stake in the food and beverage, pharmaceutical, and cosmetics industries.