Branded Ingredients

Bulk Branded Ingredients

There are many reasons that businesses in the nutrition, food service, and supplements markets should invest in branded ingredients. From Chlorella G Powder from Sun Chlorella to Dimpless® Melon Juice Concentrate by Robertet, sometimes the name is as much of an investment as the product.

Benefits of Branded Ingredients

The benefits of investing in bulk branded ingredients are:

• Recognition
• Accountability
• Reliability

The Benefits of Branded Ingredients on Brand Recognition

Brands are trusted, and consumers tend to stick with those that have earned their trust. This means that you can attract your target customer base by incorporating ingredients from the companies they know and love. For example, you can market that your nutritional smoothies only use Enovita® Grape Seed Extract from Indena.

Conversely, by using ingredients from lesser-known manufacturers, you’re taking responsibility for educating your target market about the benefits of those elements yourself. After which, it will still take time to earn their trust.

In this way, ingredients from known manufacturers pay for themselves. While investing in recognized companies can be slightly more costly than lesser-known manufacturers, that investment optimizes your marketing efforts by streamlining communications with your target consumer, possibly accelerating your return on investment.

How Branded Ingredients Impact Brand Accountability

Because brands take time to cultivate trust with their target market, their trademark carries with it a degree of accountability. After all, if they want you to continue using their products and marketing their label, they need to keep you satisfied, just as you need to keep your customers satisfied.

Lesser known manufacturers save you money specifically because they aren’t invested in building brand identities. Even if your business relies on the savings they provide, you may want to consider adding a branded ingredient to your product.

If your business uses Ginkgoselect® Ginkgo Biloba Dry Extract by Indena, for example, your customers will know that you source your ingredients from trusted manufacturers.

How Do Branded Ingredients Improve Brand Reliability?

When your business utilizes branded ingredients, it becomes capable of attracting its target consumers with products or services they already know they can trust.

Your customers can rely on you to provide the benefits they seek; you can rely on the manufacturer to remain accountable to their quality standards; and the manufacturer can rely on you as a steady revenue stream.

That’s three relationships formed with one simple partnership.

Ingredient Branding Market Strategy

To formulate an ingredient branding market strategy, you must:

1. Determine the needs of your company;
2. Determine the demands of your target consumer base;
3. Consider branded ingredients manufacturers;
4. Find a dependable ingredient supplier;
5. Optimize your product catalog for the branded ingredients;
6. Optimize your marketing with the updated catalog;
7. Continue to assess:
   1. The needs of your business;
   2. The demands of your target market;
   3. The performance of your partnerships.

The first three steps were likely completed as routine market research. Use that information to create a roadmap. Optimizing your product catalog may mean developing new recipes or menus, or simply incorporating the new ingredients into your current offering.

Once your strategy is active, continue to reassess your needs and compare them with the performance of your ingredients manufacturers.

Find a Dependable Supplier of the Best Branded Ingredients

At ingredientsonline.com, many of our factory partners have invested additional time and resources to differentiate their ingredients from the competitive landscape. They’ve funded clinical studies, published research, registered patents and trademarks, and have even invested in DNA testing. To learn more about how their investment can help you in your product development and sourcing needs, reach out to our team today.